Home > Asia-Pacific News > Is the world ready: Chinese tourists are coming

Is the world ready: Chinese tourists are coming

According to a recent report by Boston Consulting Group, China’s emerging travel sector is rocketing, but the world seems not ready for it.

Chinese backpackers in Swansea, UK

Chinese backpackers in Swansea, UK

It is suggested in the report that the income of foreign trips from mainland China would have grown by 14 per cent every year, which would contribute to a market of $ 838 billion in total.

Different from western travelers, Chinese travelers highly rely on Travel Agencies to plan and execute the trips. It is of great tendency that they will only go to the places and live in the hotels which have been suggested by the agencies.

On the other hand, the luxury goods are the lasting favor of Chinese tourists. According to statistics from CLSA Asia-Pacific Markets, 56 per cent of those luxury goods are sold to Chinese customers.Dealing with this situation, retailers such as Louis Vuitton and Burberry employ Asian faces as their selling consultants.

Reasons behind oversea travels

  • With the booming of the economy, Chinese tourists are more likely to take tours abroad instead of going somewhere domestic. China’s GDP outstripped that of Japan in the second season of this year and led the country to the second biggest economy in the world. More citizens in China admit that they now have enough saving to enjoy an exotic trip and they are willing to do it.
  • The saturation of tourism market of domestic destinations and the lack of following-up service also donate to the trend of going abroad. The over-heated tourism market has been in place since 2008, following the Olympic Games in Beijing. After the successful-holding of 2010 Shanghai EXPO, millions of Chinese people consider foreign destinations good places to go because they scenes are different and the service are good.

Mrs. Yang, a 51-year-old mother, said: “It’s in their (foreigners) mind to provide good service. It’s not like here (in China), people have the certain prejudice that ‘why shall I service you?’, though the idea has been changing over the years.”

World Tourism Organisation said in 2009 Japan had spent $ 25 billion in foreign tourism, whereas China had spent $ 44 billion.

With the catastrophic earthquake in Japan, it can be assumed that the outbound of tourists will decline, which will make the global tourism market rely on the Chinese more. But the ability of digesting this piece of cake is in doubt.

Categories: Asia-Pacific News Tags: ,
  1. April 4, 2011 at 16:52

    Chinese are like any other people. Some will book tours, some will just go. I’ve met Chinese everywhere, and they are just people and have been travelling for, well, longer than the US has been in existence, so I say if the world isn’t ready, than the world better open their eyes.
    Good post,

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