Home > UK News > Still Red Hot: Virgin Atlantic takes the lead

Still Red Hot: Virgin Atlantic takes the lead

February 27, 2011 Leave a comment Go to comments

Virgin Atlantic Airlines is the top airway which has  the most attractive cabin crews due to a poll by Business Travel & Meetings Show last month in London.

The poll encountered 1,000 business travelers. They were asked what airline had the most attractive stewardesses and service crews. Virgin Atlantic, with 53 per cent of the votes, took the lead. Followed up with Singapore Airlines, which had 18 per cent of the votes. Etihard won the third place with 12 per cent.

Virgin Atlantic Crew

Virgin Atlantic Crew

Results of the global campaign

Virgin Atlantic has launched a £6m global campaign with a sequences of James Bond-style films to promote its image late last year.

The airline said that the “surreal and glamorous” 90-second TV and cinema ads aim to reinforce its “it” factor image and help recover from the recession.

The travelers’ votes proved the success of the campaign and its promotion strategy.

To watch the ads video footage, please click here.

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